Thursday, 16 August 2007

How to start 3: Get the media "on board"

Getting the media was crucial. (Click to get link) A working lunch for all media got their commitment and for a month every radio station, television and newspaper sought the public view through articles, endless phone in programmes, tv appearances and "man on the street interviews"on the current education system. I've been on radio and television several time before but this was really my first experence of dealing with the media in such a sustained wayfor over a month. I really enjoyed the endless media appearances, especially the live radio phone in programmes where I could answer questions and talk to professional and challenging interviewers about our plans. All the findings were collated by the media and a well attended "findings" dinner allowed them to present them directly to the Minister - again a first for Cayman. For some reason he then gave them straight to me........

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