Tuesday, 29 April 2008

Communicating - the words are important ....

Working with the Hon. Minister, Chief Officer and the Corporate Communications team on a variety of presentations, remarks and speeches always takes some time. The factor controlling this is to ensure that the words we use reflect accurately what it is that we are doing and what is happening as we continue to transform the education service. It also ensures that those same words are not able to be misinterpreted. Equally, the pace of change is so fast here, that as many communication methods that can be used are. This includes the use of websites, blogs, email and so on.
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By talking through how we write things really does 'bed' down the details accurately in the minds of the Communications team who are not engaged in the day to day decisions. It is always quite stimulating to explore every idea and wording - its not surprising that lots of other ideas arise from these conversations.
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By taking the time to really analyse the words we use at this stage often prevents a whole host of inaccurate impressions by others. Additionally the importance of communicating as often as we can about our plans and our ongoing achievements really does ensure that our educators are really kept in the picture and know what is happening. It is about engaging the people working in the system with the transformation process.
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Too often things are done TO teachers without their input.... when people do that they then wonder why educators then complain or become cynical. It is pretty obvious recently, and in this age of 21st century communication methods, there really is no excuse!
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